I make Roll up the Rim jokes. We all do (still better than my baseball average, am I right? Right?!) But I've been coming across more and more people in recent years who are well and truly pissed about the fact that they haven't won a car or TV or RV or AWAC or whatever the hell they want. Could they be right? Is it a coffee conspiracy?
They've never hidden the odds of winning, and in fact, in previous years, Tim's has actually printed them right on the cups. I guess there's a grade-six math competence issue in Canada, that probability unit is tough. Still, I'd always suspected they were hiding something.
Roll up the Rim to Win is a promotion, and it works. I infrequently buy coffee, I prefer my home brews, but I'll spend a buck and change to roll the dice with my java a few times a year. It's obviously conducted at that time of year to combat Lent, but because most people have come around and thrown Catholicism out the window (this year, I'm giving up Jesus), it actually has the benefit of not just keeping would-be-abstainers coming back, but of pulling more customers than normal. We all know this. The cups go from brown to BRIGHT FUCKING RED, as if to say, "HEY! Come in here! Come now! This is an obvious and effective ploy for your attention!" Those sneaky devils.
Anyway, I bought a cup this morning while I was oot and aboot, and came up snake eyes again. I'd long suspected I would never actually get a car, and then, after I returned home with my disappointment and groceries in hand, I found this smoking gun evidence, pulled right from Toyota's website *play music from Zeitgeist*:
The bastards didn't even charge me for my Corolla.